Are you a business owner or marketing professional looking to attract more customers and grow your business online? Join our two hour course led by digital marketing expert Luis Chavez and learn the latest SEO strategies to boost your online visibility and drive sustainable growth.

Learning Outcomes

Participants will gain practical strategies to:

• Conduct Effective Keyword Research to align with audience search behavior.
• Apply On-Page Optimization techniques to improve site visibility and customer appeal.
• Implement Technical SEO Best Practices for fast, secure and user-friendly websites.
• Use Off-Page SEO Strategies to build authority, earn backlinks and expand online presence.
• Monitor and Analyze SEO Performance through metrics and adaptive strategy adjustments.

More about the Speaker
Luis Chavez's passion for driving business growth is evident in his extensive experience and education. He earned his marketing degree from California State University, Northridge in 2004 and furthered his business acumen with an Executive MBA from Fresno State in 2024.

Since co-founding Chavez Web Design, LLC with Noemi Chavez in 2008, Luis has dedicated himself to empowering businesses online, assisting over 1,000 clients to date. His commitment to excellence is reflected in his team's status as a Grow with Google High Impact Partner (since 2019), a recognition achieved by only about 3% of U.S. marketing agencies, and in his completion of over 1,500 hours of digital marketing coursework.

Date: Friday, Oct. 17
Time: 9 - 11 a.m.
Location: Online via Zoom
Register: Here
Cost: There is a registration fee of $100 per person, $75 for Fresno State and University Business Center affiliates (Fresno State faculty, staff, students, alumni).

Contact Rowan Chng at rowanchng@mail.fresnostate.edu for more information.