Fresno State’s second annual Day of Giving was a resounding success, experiencing almost 90 percent more unique donors than in the first year of the 24-hour online giving campaign. Individual donors included alumni, faculty, staff, students, parents and friends of the University.
At the end of the day at midnight on Nov. 1, a total of 2,120 individual donors contributed from 42 states (compared to 29 last year) and 18 countries, including Norway, Hong Kong, Iraq, Australia, South Africa and Mongolia. Last year, the campaign inspired 1,123 individual donors.
“We were overwhelmed by the sheer number of donors who contributed,” said Paula Castadio, vice president of University Advancement. “Fresno State's Day of Giving inspired 2,120 individual donors who together raised significant support for scholarships, research, programs and student experiences. This participation signals the value of higher education and an interest in supporting our talented students. We are so grateful for the generosity of so many.”
With the theme “Time to Feed the D.O.G.,” the digital fundraising campaign encouraged donors to make a gift to one of Fresno State’s eight schools and colleges or the program of their choice.
Many donors gave multiple times to support what they are passionate about, resulting in 2,710 gifts across various colleges, departments and program areas of Fresno State — an increase of 101.93 percent over last year.
Even the dollars raised exceeded last year. Preliminary estimates show the amount contributed was $455,215, a 7.17 percent increase over last year.
All funds raised will be used for programs and initiatives to help fulfill Fresno State’s mission “to boldly educate and empower our students for success.” Donations to the campaign will make possible benefits for students such as scholarships, internship programs, research and improved learning spaces.
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