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Social media is one of the many ways Fresno State shares the Bulldog spirit and connects with our students, alumni and community. To help ensure all Fresno State–affiliated accounts represent the university with consistency rooted in best practices, last fall, Fresno State introduced updated Social Media Guidelines for campus users who manage official university, college or program accounts. Our Marketing and Communications Team also hosted a training for social media users earlier this semester.
These guidelines offer practical advice on brand voice, accessibility and engagement, while helping teams navigate best practices for managing their accounts. You can view them here: Fresno State Social Media Guidelines
As a reminder, our colleagues in Technology Services created a helpful Online Tips page last year that provides friendly reminders about online safety, privacy and responsible posting — useful for both your professional and personal accounts:
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