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As a Fresno State faculty or staff member, you play an important role in bringing the university’s brand to life. Join us for Brand Camp to gain practical insights, tools and resources to help tell the Fresno State story effectively, represent the university consistently and strengthen our brand together. Brand Camp will take place from 8:30 a.m. to 4 p.m. Thursday, Sept. 24, in the University Dining Hall. Attendees will have the opportunity to participate in presentations throughout the day.
Key topics include:
- Brand Study recap.
- Fresno State Today, Media Experts and Campus News.
- Brand identity and graphic standards.
- Trademark licensing and ordering procedures.
Morning Sessions
- 8:30 a.m. Opening session with President Saúl Jiménez-Sandoval
- 9 a.m. Social Media Strategy: Best Practices for a Stronger Digital Presence
- 9:30 a.m. Storytelling: Finding and Sharing Stories That Connect
- 10 a.m. Visual Identity: Bring the Brand to Life Through Design
- 10:15 a.m. Licensing 101: What You Need to Know
Afternoon Session
- 1 p.m. Your Guide to the Fresno State Brand
All registered attendees will receive a coupon to purchase lunch from 11 a.m. to 1 p.m. at the University Dining Hall for the discounted price of $8. Coupons will be distributed at check-in.
Vendor Fair
11 a.m. - 1 p.m. and 2 - 4 p.m.
Stop by the Vendor Fair to get free Fresno State swag and meet approved vendors. Vendors will have officially licensed promotional product samples on display.
Register for Brand Camp through the Organizational Excellence registration page: here
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