Fresno State sociologist examines the cultural shift behind today’s tattoo trends
Tattoos were once seen as a sign of rebellion. Now, they’re more mainstream — from pop culture to corporate boardrooms and college classrooms.
What has led to this cultural movement? Dr. William Force, an expert in tattoo culture as an assistant professor of sociology at Fresno State, explains in this video how social media is transforming ink culture.
Having expanded his own tattoo collection in recent years, Force shares his research on the latest trends of body art and how they signal broader cultural shifts.
Video produced by Jeffrey Phillips and Oliver Greenbarg, University Marketing and Communications.
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