Alumna Jordan King, director of Marketing and Communications at Girl Scouts of Central California South, remembers her days as an MCJ student and how she wanted to improve her skills in preparation for the job market. With this in mind, she designs volunteer work based on what her student workers are interested in learning.
Throughout the year, but especially during cookie season, King relies on Fresno State Service Learning students to help meet her department’s goals and deadlines, as she is only staffed with one other full-time employee.
King and her team work to help each Girl Scout be successful in their cookie-driven business ventures. In addition to continually promoting standard business procedures, the cookie program recently pushed for the integration of technology, launching a new app and personalized website option.
Every year, girls who sell more than 1000 packages of cookies are recognized with the Super Seller Secret Society Honors (SSSSH) and given the opportunity to go through a comprehensive media training.
“All of our media training volunteers are actually Fresno State students, specifically MCJ," she said. "We all are familiar with social media and what helps or might hinder an organization or company.”
King acknowledges that the Fresno State public relations and marketing curriculum inevitably trickles down to their girls.
“These girls really are running a business and to run any successful business nowadays, it means you have to have strong marketing, public relations, creativity, and out of the box thinking," she said. "We want to make sure that these girls are ethical, mature, strong, independent leaders and that that will carry with them through their life.”
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