Courtesy of University Marketing and Communications
More than a quarter-century since former football coach Pat Hill first dubbed Fresno State the “Pride of the Valley,” the university is re-introducing a new marketing campaign identifying the pride points that fuel Bulldog spirit in the Central Valley.
The campaign includes the university’s new institutional ad, a 30-second TV commercial that is expected to debut for a national audience during Fresno State’s football season opener at Kansas at 3:30 p.m. Saturday, Aug. 23, on FOX. An extended version of the institutional ad launched Aug. 1 through various digital channels to kick off the refreshed brand campaign.
Campus News is the official faculty and staff email newsletter at Fresno State. It is published weekly during the academic year and every other week during the summer by University Marketing and Communications. Faculty and staff may submit information to be considered for publication to campusnews@csufresno.edu.
