Korean skincare, social trends and global beauty standards
Courtesy of Fresno State Today
How did K-beauty become a global phenomenon—and what does it reveal about culture, identity and influence?
In this Fresno State research spotlight, Dr. Jenny Banh, professor of Asian American Studies and Anthropology, examines the historical roots of Korean beauty practices, the rise of K-pop and K-beauty, and the powerful role of social media in shaping global beauty standards.
From traditional, nature-based skincare to today’s viral sheet masks and influencer-driven trends, this discussion connects cultural philosophy, accessibility and digital platforms like TikTok, Instagram and YouTube. It also raises important questions about body image, generational expectations and the pressures tied to globalized beauty ideals.
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