Join us for a dynamic and hands-on workshop where you'll learn how to use AI to build every facet of a marketing campaign. From developing product offers and targeting the right audience to creating a content calendar, building an AI content machine, and managing email marketing, digital ads, social media posts, image creation, and PR outreach — we've got you covered.

Objectives:

• Develop Comprehensive Marketing Strategies: Learn to use AI for crafting product offers and targeting the right audience for maximum impact.
• Master AI Tools for Content Creation: Gain hands-on experience with an AI-driven content calendar and content machine to streamline your marketing efforts.
• Optimize Campaign Components: Explore how AI can enhance email marketing, manage digital ads, and create social media posts more efficiently.
• Enhance Visual and PR Outreach Skills: Utilize AI tools to create compelling images and manage PR outreach, ensuring your campaigns stand out.
• Assess Ad Campaigns: Analyze ad data to identify trends, measure effectiveness, and optimize strategies for better results.

Date: Saturday, May 10
Time: 9 a.m. - noon
Location: In person at Craig School of Business or Zoom link will be shared upon registration
Register: Here
Cost: Fee is $225, with $25 discount for Fresno State faculty, staff, students and alumni